I grew up in a small town just south of Austin, TX. I then accepted a scholarship to attend Briar Cliff University in Sioux City, IA where I played collegiate baseball for two years. After my fun in the snow, I transferred to Sam Houston State University where I graduated with a Marketing Degree. A few interests and hobbies of mine include live-music, sports and being outdoors and just exploring new things!
Growing up in a small town, I learned that people and relationships matter. Also, keeping your word and commitment will take you farther in life than anything else. As an individual, I am continuously striving to become the best person possible for both myself as well as those “teammates” around me – family, friends and coworkers.
PREVIOUS WORK EXPERIENCE
jun 2022 - nov 2022
Dirigo Capital Partners
Dirigo (DEE.ri.go) Capital Partners is an investment firm located in the greater Austin area. We have created and grown an industry leading business in the K-12 Ed Tech space to be the largest vendor nationally and parlayed that experience to invest in a number of other industries including hospitality, medical, and lifestyle businesses.
Worked closely with managing partners on day-to-day activities which included the oversight of 10+ brands as well as an investment fund. Assisted leadership and organizations through the optimization of their time by making decisions regarding short-term priorities and workflow activities.
Generated timely financial reports pertaining to profit and loss reports, cash flow statements and expense reconciliation for all brands. Scheduled appointments, planning meetings, and maintained complex and changing calendars, while working through roadblocks. Identified issues within the organization and initiated or facilitated solutions.
Drafted and prepared routine and advanced correspondence including emails, presentations and reports. Responsible for reviewing outgoing correspondence for accuracy, format consistency, signatures and conformance with executive procedures.
jul 2020 - jun 2022
Hipstirs craft cocktails
senior product manager
HipStirs is an e-commerce brand that was launched in 2019. After being brought on in 2020, myself and a small team were able to successfully turn an idea into a startup and later, into a profitable business within two years. Our success led to HipStirs being acquired in June 2022.
Supply Chain Management
Implemented procedures (SOP’s) to maintain product supply levels were aligned with seasonal demands. Forecasted packaging and production day materials to ensure a timely delivery of finished goods. Managed a projection window of 4-12 months while working with various suppliers stateside as well as overseas.
Responsible for performing data analysis to generate data-driven insights via Google Analytics, Google Ads and Shopify. Built, analyzed and maintained well organized reports (COGS, sales trends, budgeting and forecasting) that allowed for the continuous tailoring of the customer journey to minimize marketing and production costs while increasing sales.
Contributed to the growth of an e-commerce business by enhancing the customer experience, executing customer order fulfillment and maintaining product quality assurance in a digitally-centric environment.
nov 2019 - JUL 2020
THE EVENT COLLECTIVE
Promoted in three months to Manager. Supervised a team of 5 overseeing all moving parts of the Operations team. Duties included: daily roundup meetings, budgeting, tier scheduling multiple employees to cover our 15-hour operations day, and task distribution.
This role required constant strategic thinking coupled with quick actions to the vast number of moving parts in the organization. Some duties included: route planning, inventorying, (un)packing event equipment, and reporting to the executives on weekly/event performance.
Due to cost-savings and an excelled performance by the Operations team, I was asked to meet weekly with our Executive team. My role in these meetings was to provide insight, opinions, opportunities, challenges and solutions to not only our day-to-day operations, but for our brand’s expansion into new ventures.
Implemented an inventory management system (IMS) that removed previous operational errors.
Provided insight, opinions and opportunities to the Executive team on cost saving ideas, strategies and solutions to not only our day-to-day operations, but for our brand’s expansion into new ventures.
Responsible for performing analysis to generate data-driven insights via Google Analytics, Google Ads and Shopify. Built, analyzed and maintained well organized reports (COGS, sales trends, budgeting and forecasting) that allowed for the continuous tailoring of the customer journey to minimize marketing and production costs while increasing sales.
sep 2016 - present
Camp House concerts
Established in 2016, Camp House Concerts is a mid-size, outdoor entertainment venue located back in the brush in Nixon, Texas. The venue is multifunctional but caters towards live music concerts within the genres of Country, Blues, and Singer & Songwriter.
Our mission: To bring friends and family together to share a unique and personalized, live music experience by connecting with likeminded individuals and enjoying illustrious lyrics and fine guitar pickin’s of singers and songwriters from all over.
Established a concert venue that operates 5+ annual events with an average attendance of 250. Developed and communicated business plans outlining short and long term growth objectives and associated costs.
Planned and executed event operation tasks including: budget allocation, talent acquisition, advertising lead, guest services, venue layout and merchandising design and pricing. Created an Event Map that guides us through both short and long term tasks/priorities needed to execute our events properly (much like a GANTT chart).
Establish multi-media campaigns for each event. Manage all content graphics and copy that is published through our platforms, as well as, provide timely materials to customers and local publications: press releases, blog, and newsletters. Platforms include: Facebook, Twitter, Instagram, Spotify. Authored various scripts per event for radio and podcast spots to promote events. Targeted the script for the audience hearing the promotion which sometimes led to multiple scripts in different markets.
Leveraged our niche market, country music industry news source that averages ~10K monthly views. This was accomplished by creating content with unique headlines and consistent keywords while delivering unique content where the subject material was sparse. Applied proper SEO approaches to deliver top level rankings in search results. Content was created and written for “how our audience googled” while maintaining company integrity and sticking to our brand guide.
Developed a website using WordPress to provide music fans upcoming show details, services, and industry news that averages 10K monthly views. Applied SEO approaches that have in turn made us well known in our niche-market, as well as, deliver top level rankings in search results.
WORK EXPERIENCE CONTINUED
may 2017 - nov 2019
Warriors Baseball Academy
brand manager / coach
Redesigned company website (via Wix) to establish a more user friendly experience. Created a brand guide to restructure and better centralize the company’s identity. This created consistent branding across all media platforms: web, social media and merchandise designs. Responsible for all in-house designs and promotional material (merchandise, tryouts, clinics, programs, etc.), website call-to-actions, promotional videos, etc.
Served as an overseer and collaborator for the annual budget. Held quarterly meetings to discuss the current status of our finances as well as construct new revenue line items. Increased merchandise revenue by 325% ($2,600) through new designs and pre-order concepts. We collectively generated roughly $15,000 by outlining and executing the first annual fundraiser. Also, we outlined an operational plan for launching various new programs.
Redesigned the communication process with over 30 current teams and potential customers utilizing various media outlets (web, social media, email, print) to increase brand awareness and loyalty. Leveraged Constant Contact to manage email databases and created monthly newsletters that delivered appropriate and segmented content. Collected and grew a database 900% (from 300 – 3,000) with effective web and social media CTA’s (call-to-action).
Led the communication and execution from our official partner, New Balance, to our nearly 500 athletes/families. Personally responsible for assuring all team leaders purchased appropriate in-game apparel that satisfied the partner contract. Other responsibilities included: scheduling and notifying of try-on days, social media monitoring, etc.
Created revenue stream by taking action and launching an online store. Generated $3,400 in the initial year’s launch. Efforts that aided this spike in interest were: running email marketing campaigns, pre-sale packages and customer feedback. Other techniques taken include: designing graphics through Adobe Illustrator and Photoshop, pricing out bulk quantity apparel, inventorying and shipping.
Analyzed multiple marketing avenues across various outlets including mass media publications, TV spots and live entertainment. Based on ROI analysis, designed and developed web and print ads for local publications including Vype Magazine.
Demonstrated teaching skills while explaining curriculums with athletes aged from 6-20 years old.
August 2016 - may 2017
Implemented and organized monthly newsletters and promotional emails while targeting multiple customer personas dependent on their current position on the buyer journey. Used drip campaigns to increase conversion rate. Mail-Chimp was used to keep databases organized and segmented.
Attended Chamber of Commerce events to increase sales and build relationships. Located, registered, planned and executed over 60 community and school events over the course of the year. Acted as a liaison between 3 school districts and the marketing department to build relationships and increase customer traffic.
Implemented and organized self produced monthly newsletters and promotional emails while targeting multiple customer personas dependent on their current position on the buyer journey. Used drip campaign via Constant Contact that led to a 75% conversion rate. Increased number of customers arriving at the close stage of buyers journey by 350% in seven weeks.
Created and managed advertising messages for Facebook, Twitter, Pinterest, Stumble Upon and Waze. Analyzed ROI on social media and AdWords investments. Overlooked microsite to assure appropriate signage and verbiage.
Acted as a liaison between 3 school districts (46 schools) and the marketing department to build relationships and increase brand trust that lead to an increase in customer traffic. Displayed excellent verbal and communication skills.
Responsible for updating franchise’s microsite on a daily basis with messaging and branding that were consistent with corporate brand guidelines. Assured monthly campaigns, stemming from corporate, were being run and seen by website traffic.
May 2014 - May 2016
infinity sports & entertainment
Assisted the management team with overseeing all facets of the organization (sales, hospitality, baseball operations, fundraisers, off-season events, field rentals, etc.) Executed the assignment of duties to over 80 subordinates (60 game-day interns and 20 off-season interns) while ensuring task completion. Staffed team-members in over 45 different game-day stations while maintaining balanced rotating shifts. Developed and executed the operations by having strategic planning policies in place.
Achieved and maintained 93% partner retention with 120 community partners which effectively helped the sales team generate sponsorship revenues of $289K. This exceeded the goal by $40K for the year. This was accomplished by cold-calling at least 100 potential partners daily and in-person meetings with around 30 leads per week. Similar duties included: identifying potential sponsors, sculpting proposals based on the needs of each lead, etc.
Ensured that the ballpark was friendly, safe, and presentable at all times for our nearly 50K patron traffic each year, all while being profitable. Successfully streamlined the game-day setup and teardown processes while reducing execution time by 30%. This was accomplished by creating a master game-day checklist that took tasks out of our memory and into a shared space for all interns and staff to see.
Worked closely with interns by providing guidance and teaching skills to carry out daily tasks. Supplied critical thinking objectives to challenge individuals in real world professional issues. Actively participated in program recruitment, interview processes, and retention of interns which led to my development of interview skills that helped to properly seek out characteristics of candidates that would mostly impact the program in a positive way.
Oversaw daily marketing and promotion activities and prepared performance reports. Analyzed ticket sales data to gauge promotion success while creating new strategies. Presented weekly visuals and presentations to management team.
Developed skills on social media targeting as well as “Pay per Click” methods. Utilized Twitter, Facebook, Instagram and Snapchat to increase brand exposure. Leveraged Twitter analysis programs to raise total followers by 34%. Built a “How to Live Tweet Baseball Games” manual for interns detailing how to handle pregame, postgame and in-game events which lead to consistent messaging to audiences across all platforms.
Oversaw all operations of the ticket office including but not limited to: customer service, will-call orders, outside/inside sales procedures, special-event ticketing, refunds, exchanges, etc. Illustrated the big picture and importance behind selling 100 stadium seat-backs at $1 over 35 games that can ultimately affect the bottom line by $3,500. Imputed and analyzed nightly ticket sales data into a visually appealing spreadsheet that made it faster and easier to analyze data, and gauge nightly, MoM, and YoY performances while creating new strategies. Presented weekly visuals and presentations to the management team with strategies.
Worked closely with an average of 1,600 fans to provide a worry free and entertaining atmosphere for each fan. Guided subordinates to develop and execute our “Golden Gate” core value. Resolved any and all customer issues while ensuring every fan left our facility with a smile and a memory.
Took appropriate steps to develop rapport while continuously corresponding with over 200 sponsors and 175 season-ticket holders. Modified current customer-relationship efforts by creating new recognition events and programs.
Around the Web
Sports Business Journal
“The Texas Collegiate League’s Brazos Valley Bombers named Colby Street assistant general manager, Kelsey Smith community development director and Cody Box operations manager.”
Ballpark Digest “Best Ballparks 2015 (2014)”
Ballpark Digest “Best Ballparks 2016 (2015)”
Jul 2012 - Apr 2014
first convenience bank
Interacted with over 120 clients daily in a fast-paced environment while ensuring customer satisfaction. Establish rapport with a diverse customer base in order to provide a variety of financial products based on customer needs. Utilize obtained information to provide outstanding and tailored customer service to ensure customer satisfaction.
Responsible for the training, development and mentoring of new-hires. Challenged and led the personal banker team by setting team goals and guidelines to reach those goals. Successfully assisted in the quick promotions of multiple new-hires.
Established positive relationships with businesses by enticing promotions and follow-up calls. Organized business development meetings with local businesses to build financial relationships with these organizations. Exceeded monthly expectations in business meetings 80% that significantly increased our branches overall profit.
Marketing / Sales
Developed unique ways to market products to customers through gaining extensive product and customer base knowledge by identifying distinctive buying behaviors of our clientele. Tailored products that would help customers’ overall financial portfolio while developing a personable relationship.
Research & Development (R&D)
Enhanced broad knowledge base of the federal banking system through vigorous self-research, seeking an upper-level mentor, along with human resource training in order to accurately market a variety of products. Developed unique ways to market products to customers through gaining extensive product and customer base knowledge by identifying distinctive buying behaviors of our clientele.
Class of 2010
Briar Cliff University
Sioux City, IA
2010 – 2012
Sam Houston State University
2012 – 2015
*BA in Marketing