Website Development Examples
Camp House Concerts
CampHouseConcerts.com
Created Date: February 2017
Objective
Develop a website in hopes to showcase live-music venues and become an industry leader within the Country Music industry by delivering appropriate content through websites associated with Country Music Blog.
Efforts
With WordPress software, we first focused on the showcasing the live-music venue by setting up necessary pages and content (i.e. About, Photos, Contact, Upcoming Shows). This helped us generate a baseline for the brand’s look and feel.
We used customer feedback and suggestions by polling the company’s audience during live events to enhance the user experience. This helped us gain knowledge of our audience profile and technical skill levels.
After the website structure was in place, we turned our attention towards general keyword research along with looking at the efforts of our competitors. With similar business names and models on the web, we decided to start focusing on delivering content through the previously mentioned Country Music Blog in hopes to boost our Google PR.
First, we set out a mission or set of goals for the type of content we wanted to cover. This led us to write many posts about music news, album reviews and so on. These efforts yielded a small conversion of new website visitors but a high percentage of previous clients via social media channels. With a small number of brand followers (or social media followers), we knew we had to think about different content ideas.
We researched our competitors and various keywords such as “music” and “country music” related words to determine which keywords and content material generated the most traffic.
Results
By using user feedback, we were able to create a site that is easy to use and navigate as well as deliver content they wanted to see which kept them coming back. Today, user feedback is still a vital part of our web design process.
With research in place, we were able to gain heavy traffic via Google which boosted our overall Google PR and Google Score. Unexpectedly, the website has become a new source of revenue for the organization due to sponsored posts and inbound advertising requests. Website has generated 265K visits in the first 18 months with blog content accounting for 78% of the site traffic via Google SERP.
Conclusion
Developed a fully responsive and SEO optimized website that generates a high volume of organic clicks by delivering industry specialized content via Country Music Blog.
camphouseconcerts.com
Warriors Baseball Academy
WarriorsBaseballAcademy.com
Redesign Launch Date: September 2017
Objective
Redesign website to correct optimization across all screen sizes and improve aesthetics. Increase organic website traffic by transforming the site into a SEO fluent website.
Before
Website served as a billboard of accomplishments with information that was not useful for current and new customers. The lack of keywords and proper use of them in headings, photos and site description tied with other issues such as: multiple fonts used, pagespeed and backlinks, cumulatively hurt organizations Google PageRank (Google PR). When searching for the company’s name, “Houston Warriors Baseball Academy”, they appeared as the third link on Google’s front page.
Efforts
Used Wix platform to transform the site into a fully optimized and aesthetically appealing site. Updated out-of-date information with proper messaging while keeping the brand image in place.
Performed keyword search and competitor search within Google Search to determine what keywords would best boost the websites Google PR. Following research, I added the appropriate keywords into respected areas within the website. We also added backlinks to appropriate associated links (i.e. social media profiles, partners and affiliations).
Results
Today, when you search for organizations’ names within Google Search, the first three pages are dominated by the websites pages while knocking out those competitors we first saw. Even better, when you perform a search with related keywords, the site has earned a top spot in Google’s SERP (Search Engine Results Page).
Before, the organization had one blog post that was outdated. Within six-months, we added 13 posts that included content from around the industry. Within one year, the “news” section of the site has over 25 blog posts with content from both industry news as well as organization news and information. Site has a total of 3.9K post views within a year of posting.
Website is fully optimized for mobile, tablet and desktop with the brand messaging appearing consistently across sites. Speed of the domain is 32% faster than before. The website has become a landing spot for customers and prospective clients to gather current information rather than just serving as an out-of-date billboard. This organization is now up-to-date, and is now competing for new customers online.
houstonwarriors.org
.pdf version of screenshot
Sales By Bud
SalesByBud.com
Created Date: September 2018
Objective
Produce a reference website within the Farm Equipment and Auction & Estate Sale Services Industry while providing information regarding upcoming auctions as provided by the owner.
Efforts
Utilized WordPress in order to create a fully optimized site that delivers appropriate content to the companies target audience.
Results
Site offers a fully responsive user experience that is simple and to the point. Traffic is generated by direct clicks and indirectly generates profits for owners by promoting estate, farm and equipment sales.
Lutz Auction Service
LutzAuctionService.com
Created Date: September 2018
Objective
Produce a reference website within the Farm Equipment and Auction & Estate Sale Services Industry while providing information regarding upcoming auctions as provided by the owner.
Efforts
Utilized WordPress in order to create a fully optimized site that delivers appropriate content to the companies target audience.
Results
Site offers a fully responsive user experience that is simple and to the point. Traffic is generated by direct clicks and indirectly generates profits for owners by promoting estate, farm and equipment sales.
